My initial involvement with Sarah was when she brought me in to talk over her project to self-publish a book that tied in with the experiential type workshops she was doing. We spent some time discussing book concepts and expending how viable and exciting they were, and what Sarah settled on was The Type Taster, a book on how the fonts used in the world around us, influence the way we think and experience the world.
Sarah also wanted something to make the experience of buying the book more personal, so again turned to me for ideas. I came up with the concept of producing a set of different covers, each in a different font, the customer would choose the font that appealed to them and within the book would be a fun personality matching section, which corresponded to the cover they chose. This playful device meant that buyers got involved, sharing their choices on social media, taking pictures with the book they chose, which sparked a successful run of viral marketing.
Book sales were so rapid and successful that Sarah ended up needing help just to fulfil the orders. I took pleasure in rolling up my sleeves and pitching in to package and send out orders, supporting her to get the fulfilment of her new e-commerce business up and running smoothly.
I also lent a hand creating copy for some of her workshops. For example, the below text is part of a set of horoscopes I wrote around font choices for a fun interactive session she gave to a group of customers.
Sarah has now surpassed her initial goal of getting a publishing deal. The Type Taster was picked up by Virgin Books and reissued as "Why Fonts Matter" and she's published a second book, "How to Draw Type and Influence People."
If you want to know more about Sarah, visit her website https://www.typetasting.com/ and see her TEDx talk below.