Victoria and her partner Mark work night and day trying to turn their start-up fashion brand into a successful enterprise. Mark busily takes care of the technical online stuff whilst Victoria spends all hours modelling on CAD and polishing finished work. Between them they also meet clients and partners, look for funding and successfully win awards for jewellery design and innovation.
One of the key things we looked at was how they best spend their limited time and resources to move the business and brand forward. Realising that they had one physical product which was priced at £50,000 and that the sale of this item would be enough to fund them into their next phase of expansion, I steered them to focussing all their attempts on finding a buyer for this unique piece and pausing on the heavy amounts of time they were spending worrying about their social presence.
As part of my involvement I helped them firm up their brand identity and language and wrote copy for them, such as the text below, which was to a very tight character count for a submission to Goldsmith's.
Some of my work was incorporated into their website, which I also spent time looking over for inconsistencies and errors and giving critical feedback and suggestions for improvement.
Victoria continues to make stunning work and go from strength to strength. Visit her website to see more.